How to Find Non-Branded Product Listings for Amazon Wholesale Business: A Complete Guide

 

Discover how to find non-branded product listings for Amazon wholesale businesses effectively. Learn proven strategies, tools, and tips to grow your wholesale venture with non-branded products.

Introduction 

Entering the Amazon wholesale business can be an incredibly profitable journey. However, in order to grow their business, sellers must learn how to locate listings for non-branded products on Amazon. Non-branded products open up new opportunities, reduce competition related to gated brand restrictions, and allow sellers to diversify their inventory with promising items that have high demand.

In this detailed guide, we’ll cover everything you need to know about identifying, sourcing, and selling non-branded products on Amazon. We’ll also explore how the entrepreneur mindset plays a crucial role in making your wholesale business sustainable and scalable.

What Are Non-Branded Product Listings

"Non-branded products" refers to items that are not associated with a well-known or registered brand. These could be generic items, unbranded goods, or products manufactured by lesser-known suppliers. Unlike established brands, non-branded listings often face fewer restrictions for approval on Amazon, making them accessible to new sellers.

Why focus on these listings? Because knowing how to find non-branded product listings for Amazon wholesale business gives you a competitive advantage by tapping into categories less saturated by brand restrictions and high competition.

Why Target Non-Branded Products in Amazon Wholesale Business

There are multiple benefits of focusing on non-branded products:

• Easier Access and Brand Approval: Since many branded products require approval or gatekeeping, non-branded products typically don’t face the same hurdles.

• Lower Costs: Non-branded products often come at a lower purchase price, improving your profit margins.

• Flexibility for Me Too Execution: You can apply the “Me Too” strategy to non-branded items, which involves listing products similar to bestsellers but with unique touches or better pricing.

• Greater Sourcing Options: Finding suppliers for generic products is often simpler, especially with platforms like Alibaba.

Understanding this foundation sets you up to explore the practical process of locating these listings.

Step 1: Research Market Demand for Non-Branded Products

Before jumping into sourcing, start with product research to identify non-branded products that sell well. Use tools like Amazon product research using eGrow and Wholesale Product Research. Using Helium 10 to analyze demand, sales velocity, and competition levels.

Look for products with:

• Steady sales over time
• Reasonable pricing and profit margins
• Fewer branded alternatives dominating the search results

Step 2: Understand Amazon’s Category Restrictions and Gated Brands

One of the key challenges is navigating Amazon’s brand approval processes and gated categories. Knowing how to find non-branded product listings for Amazon wholesale businesses also means understanding which categories have brand restrictions. Check out the guide on Amazon’s Recommended & Gated Categories to avoid brands that require special permissions.

Focusing on categories with less gating makes it easier to list non-branded items and reduces time spent on approvals.

Step 3: Use Supplier Platforms to Source Non-Branded Products

Once you identify promising non-branded products, the next step is sourcing. For generic goods, websites such as Alibaba are a veritable treasure.

Learn more about product sourcing from Alibaba to find reliable suppliers and negotiate competitive prices.

Ensure your suppliers can provide:

• Quality products with consistent specifications
• Flexible minimum order quantities
• Private labeling options if you want to build your own brand later

Step 4: Create Competitive Listings with Effective Me Too Execution

After sourcing your non-branded products, it’s essential to list them correctly. The Me Too Execution strategy means creating listings that offer similar or improved versions of top-selling items, often with better pricing or enhanced features.

See How to Launch and Rank Your Micro Private Label and How to Launch a Product on Amazon: Giveaways, Coupons, PPC & Listing Optimization for comprehensive instructions on how to launch and rank your products.

Key tips include:

• Optimizing product titles and descriptions with relevant keywords
• Using high-quality images
• Employing Amazon PPC campaigns to boost visibility
• Offering competitive pricing and promotions

Step 5: Manage Inventory and Customer Support Efficiently

Running a successful wholesale business requires smooth operations. Learn about amazon Order Management, Customer Support, or Performance Excellence to streamline your backend processes.

Keep track of inventory levels, ensure timely shipments, and respond quickly to customer inquiries. This builds your seller reputation and encourages positive reviews.

Bonus: Develop the Entrepreneur Mindset for Long-Term Success

Finding non-branded product listings is just one aspect of running a successful wholesale business on Amazon. Developing the right entrepreneur mindset is critical to navigating challenges and scaling your business. Check out this resource on the Entrepreneur Mindset to build resilience, focus, and strategic thinking.

Final Thoughts

Knowing how to find non-branded product listings for Amazon wholesale businesses can unlock significant opportunities for new and seasoned sellers alike. By combining solid market research, strategic sourcing, effective listing tactics, and operational excellence, you can carve out a profitable niche in Amazon’s competitive marketplace.

For a deeper dive into wholesale models and budget planning, explore the Amazon Business Models and How Much Budget is Needed to Start an Amazon Wholesale Business articles.

Start your journey today and tap into the vast potential of non-branded products on Amazon!