Five Best Practices for Overcoming Amazon Hijackers

Hackers are a pain in the neck, as any seasoned Amazon merchant will tell you. If they are not immediately stopped, they transform from a few small annoyances to a significant pandemic that lowers

reduces sales and damages the reputation of your goods.
Our products are quite distinctive and personalized, and we have been selling on Amazon for a number of years. We had ten hijackers in three days as opposed to only one or two. The couple that weren't had bad reviews, and almost all were new merchants with no feedback.

We clearly had an issue that needed to be resolved as soon as possible. We contacted the Amazon community, who were excellent and provided us with a wealth of useful advice. Additionally, we hired a lawyer with experience in handling Amazon, its merchants, and hijackers. At last, like many tech-based businesses, we conducted a Google search! We developed a five-point methodology based on these sources, which eliminated all of our hijackers in a matter of hours and has prevented them from returning.
Here's what we do to get rid of hijackers, and it works incredibly well for us:

 

Create a unique product.

You will need anything mentioned on your product page that you can utilize as a distinctive feature as you do not yet have a trademark (applied and have a number as of right now). Perhaps the hijackers are unable to provide a warranty or lifetime guarantee, or you are the only one who can offer an e-book with your item. You are essentially attempting to convince Amazon that the goods offered is a fake based on the listing details and the product you supply, as these attackers most likely won't have any product to send to customers and this is all a huge scam.

 

 

Legal notices: Forward letters C and D. 

To convey the notion that you are not playing around, the second letter can be identical to the first but again include "FINAL NOTICE" at the top.

 

Listing Violation

 Make sure the message is fact-based and file a listing violation with Amazon.
Mention the ASIN, the name of the hijacker, and your special feature that demonstrates the item is fake. I also copy and paste any unfavorable customer comments or reviews the hijacker may have.

Amazon will frequently reply that you need more details or submit an infringement complaint, but that's okay. All you'll get is a case number, which will be added to your audit trail in the event that you ever need to take legal action. 

 

 

Infringement report: 

This is your main tool, thus you must use it carefully.   As soon as we discover a hi-jacker on the page, we send this notification.  Amazon will want answers to a number of important questions in an infringement report, and you must provide all of them and more!   An example of the fundamental questions you must answer is provided below, but we also include additional details.

 

Ensure that the report's submitter is identified by name, along with their relationship and permission for your business. Even though the form requests the information again in another section, include the information (name, address, phone number, etc.) for your business and the product owner in your report.

section. Include the product link on your company website as extra evidence of ownership. We discover that the website where your goods is advertised greatly enhances the likelihood that it is a fake and belongs to us. I therefore strongly advise having a simple website and product. Declare that you are not purchasing a test order because the item is not authentic according to the listing and the hijacker does not provide a guarantee, e-book, etc.

There is no need for a test order. Clearly state the facts and supporting documentation, fill out the form completely, and submit it.
In about 65% of our infringement notifications, Amazon responds favorably and removes the hijacker right away. The remaining 35% are returned to us with requests for further details or a statement that the claim is not sufficiently supported by the available data. Don't be intimidated in these situations; simply respond with fresh, more, or identical data that they might have overlooked earlier. You can also supply whatever more information Amazon requests, even if you have already done so.

The important thing here is to keep battling, keep responding, and keep continuing until you get the desired outcome—the hijacker is gone. We have repeatedly demonstrated that this works, and as long as you persist, the majority of your infringement reports will be accepted.

 

Documentation: 

Maintain thorough records of every hijacker, including correspondence, reports, and correspondence you exchange with them and Amazon about them. For example, being able to provide historical data could help you in the future if you need to get things legal or if you want to ask for listing limitations from Amazon. For our records, we also capture a screen grab of every hijacker.