How to Do a Me Too Listing in Amazon Wholesale: A Step-by-Step Guide for Sellers

Learn how to do a Me Too listing in Amazon Wholesale with this step-by-step guide. Discover the process, requirements, and best practices to join existing listings and grow your Amazon business.

How to Do a Me Too Listing in Amazon Wholesale: A Complete Guide

Introduction

If you’re exploring the Amazon Wholesale business model, you’ve likely heard the term “Me Too Listing.” This is a core strategy that allows sellers to add their offer to a previous product listing as opposed to starting from scratch.

In this guide, we’ll walk you through how to do a Me Too listing in Amazon Wholesale, why it’s beneficial, when to use it, and the exact steps to set it up inside Amazon Seller Central. By following this process, you can leverage established listings to generate sales quickly without the costs and risks of launching a brand-new product.

What is a Me Too Listing in Amazon Wholesale?

A Me Too Listing refers to the practice of joining an existing Amazon product listing that already has proven sales and search traffic. Instead of creating your own listing, like in the private label model you “piggyback” on an established one.

This is a common practice in wholesale selling because:

• The listing already ranks for relevant keywords.
• Product images, descriptions, and reviews are already in place.
• You save money by skipping the expenses of product photography, content writing, and promotional campaigns.

Me Too Listing vs. Private Label

Private Label	Wholesale (Me Too Listing)
Create a brand and a new listing.	Join existing brand listings.
Control over branding and content	Share the Buy Box with other sellers.
High startup cost	Lower startup cost
Marketing is required for sales.	Sales come from existing traffic.

Why Do a Me Too Listing in Amazon Wholesale?

The Amazon Wholesale Me Too strategy is powerful for a few key reasons:

1. Lower Risk You’re not gambling on an unproven product.
2. Faster Launch You can start selling as soon as your offer is live.
3. Less Investment No branding, no design, no new marketing assets.
4. Predictable Demand Sales history is already visible with tools like Helium 10 and Keepa.

When done correctly, a Me Too listing allows you to scale quickly while avoiding the biggest pitfalls of product launches.

When to Use a Me Too Listing

You should consider a Me Too listing when:

• The product is already performing well with steady monthly sales.
• You have brand approval, or the category is ungated for your account.
• The listing has few competitors, ideally 3 to 5 other sellers.

Detailed Instructions for Creating a Me Too Listing on Amazon Wholesale

Step 1: Find the Right Product

Use the Amazon Wholesale research method to identify products that:

• Have a consistent sales history.
• Have no Amazon presence on the listing.

Tools like Helium 10 Xray or DS Amazon Quick View can help you check competition, revenue estimates, and seller counts.

Step 2: Get Brand Approval (If Required)

Some brands and categories require approval before you can sell their products. If you see the “Listing Requires Approval” message in Seller Central, you’ll need to:

• Submit invoices from an authorized distributor.
• Provide a brand authorization letter if needed.

Step 3: Copy the ASIN or Product Link

Once you’ve selected a product:

• Open its product detail page on Amazon.

Copy either the ASIN listed in the product details or the full web address.

Example ASIN: B08XYZ1234

Step 4: Add the Product in Seller Central

1. Log in to Amazon Seller Central.
2. Navigate to Catalog > Add Products.
3. Use the product link or ASIN to search by entering it in the search bar.
4. Click “Sell This Product.”

Step 5: Set Up Your Offer

Amazon will ask for:

• SKU Your internal stock-keeping unit code.
• Price Match or slightly beat the Buy Box price.
• Condition: Select “New.”
• Quantity Your available stock.
• Fulfillment Method – Choose FBA or FBM.

Step 6: Submit and Go Live

After clicking Save and Finish.

• FBA listings go live once inventory arrives at Amazon’s warehouse.
• FBM listings go live immediately if no approval is required.

Tips for Success with Me Too Listings

1. Monitor the Buy Box. Keep your price competitive without racing to the bottom.
2. Avoid Gated Categories Unless you have the necessary approval.
3. Check Inventory Regularly  To avoid out-of-stock penalties.
4. Track Your Metrics – Use Seller Central reports to monitor sales, returns, and feedback.

Common Mistakes to Avoid

• Trying to join listings for brands you’re not approved for.
• Ignoring Amazon’s presence on the listing.
• Pricing is too high, and losing the Buy Box.
• Choosing listings with too many competing sellers.

Scaling Beyond Your First Me Too Listing

Once you’ve successfully joined one profitable listing, repeat the process:

• Search for similar products in the same category.
• Build relationships with distributors for better pricing.
• Use data from your first listing to identify other winning opportunities.

Conclusion

Getting the hang of Me Too listings on Amazon Wholesale can revolutionize your approach to expanding your business.

Instead of spending months creating and promoting a product, you can tap into existing demand and proven listings.

The process is straightforward:

1. Find the right product.
2. Secure brand approval if needed.
3. Add your offer through Seller Central.
4. Price competitively and manage your inventory.

With patience, data-driven research, and smart execution, you can build a sustainable wholesale business on Amazon  one profitable Me Too listing at a time.