Step-by-Step Guide: How to Start an Amazon Wholesale Business in 2025

Learn how to launch a successful Amazon wholesale business in 2025 with step-by-step guidance, cost breakdowns, and expert tips.. From company setup to Seller Central, product research, brand approvals, shipment & Me Too listing strategy.

 

Introduction

 Unlike private label, wholesale selling on Amazon is simpler, faster to launch, and requires fewer upfront risks but only if you follow the correct process.

This article is part of our complete Amazon Wholesale Course. If you haven’t read the previous lecture , check the Wholesale category  on our website.

 

Step 1: Company Formation

To begin your wholesale journey, you need to legally register your company in your target marketplace—like the UK or USA.

Requirements:

•       Company Name

•       Business Email

•       Registered Address (UK/USA)

•       Business Phone Number

 Pro Tip: You can hire services via Fiverr or Facebook Groups to help with UK/US company registration, virtual address, and local phone numbers.

 

Step 2: Create an Amazon Seller Central Account

Amazon Seller Central is your digital store where all your listings, orders, and reports are managed. Just like renting a shop in a mall, this account is mandatory to sell on Amazon.

Seller Central Essentials:

•       Company Details (from Step 1)

•       VAT Number (if required)

•       Valid Billing Info

•       Identity and Address Proof

 Use platforms like Fiverr or local accountants to open your Amazon Seller Account professionally.

 

Step 3: Product Research (Brain Hunt)

Product hunting in the wholesale model is less about inventing a new product and more about finding existing successful listings that you can also sell (Me Too strategy).

Use Tools Like:

•       Helium 10 – Black Box / Xray

•       Jungle Scout

•       Amazon Best Sellers List

Criteria to Consider:

•       Minimum 100 monthly sales

•       Established brands with high demand

•       Low competition (less than 10 active sellers)

•       Products priced above $15

•       Non-gated or brand-approvable listings

 

Step 4: Brand Approval Process

Unlikeprivate label, wholesale requires authorization from existing brands to resell their products.

To Get Brand Approval:

•       Contact the brand via their official website or email

•       Use your business  email & website

•       Present yourself as a professional distributor or retailer

•       Provide a business  phone number and registered address

•       Ask for a reseller or authorization letter

👉 Tip: Always reach out to brands whose products match your research and have realistic approval chances.

 
Step 5: Create a Shipment Plan 

Once you’ve received brand approval and purchased your products, the next step is to ship your inventory to Amazon’s FBA warehouse.

Shipment Process Includes:

•       Creating a shipment plan in Seller Central

•       Downloading and printing box/item labels

•       Shipping directly or using 3rd Party Logistics (3PL)

•       Attaching Amazon barcodes (FNSKU)

If the supplier doesn’t attach barcodes, use 3PL services from the UK/US. Post in FB groups to find 3PL providers offering label prep, storage, and forwarding.

 

Step 6: Me Too Listing Strategy

After your inventory arrives at Amazon, there's no need to create a new product listing.. Instead, you list under the same ASIN of the brand-approved product.

This is called a “Me Too Listing.”

You join an existing successful product page and compete on price, delivery speed, and seller rating.

You don’t need expensive ad campaigns or creatives—this is the beauty of the wholesale model.

 
Step 7: Getting Reviews (Optional in Wholesale)

In private label, reviews are crucial. But in wholesale, the product already has reviews. However, your seller account rating and inventory availability do matter.

To stay competitive:

•       Maintain at least 5 to 10 seller feedback ratings

•       Leverage review request tools such as FeedbackWhiz or Helium 10 Follow-Up to automate customer feedback requests.

•       Offer on-time delivery and accurate listings

 

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Bonus: Join Amazon Wholesale Training Group

Facebook group for students and professionals learning Amazon Wholesale. You can ask questions, find services like company registration, and network with sellers.

 
Final Words from the Instructor

This course is my personal initiative to help you succeed in Amazon wholesale. Please don’t misuse my WhatsApp number or spam messages. If you need help, use the Facebook group or comment on videos.

Remember: success in wholesale doesn’t require a large investment or expensive ads. It requires smart steps, communication with brands, and consistency.