Order Management, Customer Support &
Reports in MPL Amazon FBA Business
.
By now, we’ve covered everything
from:
- Product Hunting
- Sourcing via Alibaba
- Creating Seller Central accounts
- Listing creation
- Shipment plans
- Launching & PPC
- Ranking your product
If you’ve missed any of the previous
lectures, you can find the full playlist on our channel. This lecture focuses
on the operational and support side of your Amazon MPL business.
Section
1: Order Management – FBA vs FBM
Fulfillment by Amazon (FBA)
- Amazon stores your inventory in its fulfillment centers
- Amazon picks, packs, ships, and provides customer
service
- Best for automation and scaling your business
- Ideal for international sellers in UAE/KSA
Recommended model for MPL business
2 Fulfillment by Merchant (FBM)
- You handle packing, shipping, and customer service
- You are responsible for delivery and return logistics
- Requires a physical warehouse/logistics setup
- Customer support is your responsibility
Not recommended for beginners or
remote sellers – too much manual work
Section
2: Where to Manage Orders
To check and manage orders in your
Amazon Seller Central:
Go to: Orders > Manage Orders
Here, you can:
- See a list of all received orders
- Check status (pending, shipped, cancelled)
- Track daily order volume
- Print invoices or packing slips (FBM only)
- Manage return requests
Section
3: Customer Support Inbox
Amazon centralizes all buyer
communications.
Go to: Messages (Inbox icon)
Here you’ll:
- Receive buyer inquiries and complaints
- Respond to return/refund requests
- Maintain a high customer response rate
- Handle A-to-Z claims (FBM only)
If you're using FBA, Amazon handles
customer support. You just monitor for notifications.
Section
4: Handling A-to-Z Guarantee Claims
A-to-Z Guarantee is Amazon’s buyer
protection program.
When
can a buyer file a claim?
- Buyer didn’t receive the product
- Product was defective or different from listing
- Return was issued, but refund not received
How
to respond:
- Go to Help > Contact Us
- Choose Selling on Amazon > Orders > A-to-Z
Guarantee Claim
- Provide:
- Order ID
- Proof of delivery
- Product images (if returned item is different or
damaged)
You can explain your side and
provide evidence.
If you delay or don’t respond, the claim is automatically approved in buyer’s
favor.
Section
5: Generating Business Reports in Seller Central
To monitor your business
performance:
Go to: Reports > Business
Reports
You can access:
- Sales reports by date, ASIN, or SKU
- Units sold and sessions
- Conversion rates and revenue trends
- PPC campaign performance
- Tax document library
- Fulfillment and inventory reports
Example:
How to View Sales Report
- Go to Reports > Business Reports
- Select Detail Page Sales and Traffic by ASIN
- Set date range
- Click Apply
- Download CSV file for analysis
Bonus:
Case Opening & Account Support
If you need help or want to open a
case:
Go to: Help > Contact Us >
Selling on Amazon
Choose your issue:
- Account changes
- Payment issues
- Fulfillment problems
- Return/refund disputes
- A-to-Z claims
- Technical errors
Use the "All Other
Issues" tab if unsure where your problem fits.
Provide a clear title and full explanation
of your issue. Amazon will reply via your registered email.
Pro Tip: Scale Your MPL Business Smartly
Start with one Micro Private
Label product, then scale to 2, 4, or 5.
Launching MPL is:
- Low budget (AED 3000–3500)
- Fast to rank (within 10 days)
- High ROI (AED 1000–1300/month profit per product)
Imagine having 4–5 products
running—this becomes a passive income machine.
You can:
- Hire a Virtual Assistant (VA) to manage your business
- Or learn the system yourself and run multiple MPLs
hands-free
Even job holders in Dubai/Saudi can manage their business from Pakistan via a child account
or a relative’s help.
Sell
or Flip Your Amazon Account Later
Once your listings mature:
- Gain reviews, sales history, and BSR rank
- Your account’s value increases
- You can sell (flip) the business for a high
return
