How to Set Up DSers Pricing Rules and Find Top Suppliers on AliExpress for Shopify Dropshipping (2025)

Learn how to configure smart pricing rules, set compared-at prices, assign cents, and find reliable AliExpress suppliers for your Shopify dropshipping store using DSers. Full setup guide with real examples.

Setting Up Smart Pricing Rules in DSers

Once your DSers app is connected to Shopify and AliExpress, it’s time to configure one of the most critical parts of your store — your pricing strategy.

 Step 1: Understand Multiplier Pricing

DSers allows you to automatically calculate your retail price by multiplying the AliExpress product cost by a number you choose.

 Example:

•       AliExpress Cost: $10

•       Multiplier: 4

•       Shopify Selling Price: $40

This is a simple and scalable model that ensures you consistently apply your margin without manually editing prices for each product.

Use Compare-at Prices to Show Discounts

The “Compare-at price” is a higher reference price shown as crossed out on your product page, making it look like the product is on sale.

 Psychological Benefit:

Customers love discounts — even artificial ones. A product listed as:

•       Was $70 → Now $40

makes it feel like a limited-time offer, improving conversion rates.

 Example:

•       Compare-at Multiplier: 7x

•       AliExpress Price: $10

•       Compare-at Price: $70

•       Final Selling Price: $40 (4x)

This gives the appearance of a 43% discount a powerful marketing trigger.

After setting your multipliers, click Save.

Assigning Price Cents for Better Psychology

You can also assign ending cents to make prices appear more attractive and familiar.

Example:

•       Instead of $40.00, show $39.99

•       Instead of $20.00, show $19.99

This creates the impression of greater value in the minds of customers.

 Go to DSers Settings → scroll to Assign Cents, and enter 99 in both fields. Click Save.

 Configure DSers Notifications & Supplier Message

 Step 1: Enable Inventory & Price Alerts

•       Go to General Settings → Notifications

•       Enable:

o      Inventory changes

o      Price updates

This helps you react quickly if a product becomes unavailable or its cost increases protecting your margins and order fulfillment.

 Step 2: Add Supplier Message for AliExpress Orders

We are dropshipping. PKindly exclude invoices, QR codes, and any promotional content from the package.!

DSers will automatically include this message with every AliExpress order to maintain a smooth customer experience. Save changes.

 Find Winning Products on AliExpress

Now that your DSers app is fully configured, let's go back to AliExpress to find high-demand, profitable items.

Step-by-Step Product Hunt: Women's Fashion Niche

1. Go to AliExpress.com

Search for: skirts for women

2. Sort By: Orders

This shows the most purchased and therefore highest-converting products.

 Example:

•       Product: Top-selling women’s skirt

•       Orders: 3,000+

•       Supplier: OOTN Official Store

o      Click on the supplier name

o      Check their store page

You’ll see:

•       Trendy product images

•       Large product variety (skirts, dresses, tops)

•       Good reviews

•       Free shipping to USA, UK, Canada, Australia

•       Tracking enabled 

This is exactly the kind of supplier you want.

Shipping Matters: Target the Big Four

When selecting suppliers, always check:

•       Shipping cost

•       Shipping time

•       Tracking availability

 Focus on the Big Four:

•       United States

•       Canada

•       United Kingdom

•       Australia

These countries:

•       Have the highest purchasing power

•       Are easiest to target with Facebook Ads

•       Support tracked delivery from most suppliers

To test other markets:

•       Click shipping options

•       Select a country (e.g., UK)

•       Ensure free or low-cost shipping and tracking

 Skip Suppliers with Poor Product Pages

As you browse, avoid suppliers that:

•       Have poor-quality images

•       Limited sizing options

•       No tracking

•       Inconsistent product reviews

 Remember: Photos sell products. A good supplier must provide:

•       Clean, lifestyle images

•       Multiple color and size variants

•       Solid customer feedback

Choose & Import Products

Once you find a great supplier:

1.     Choose a collection (e.g., dresses).

2.     Use the DSers Chrome Extension to import.

3.     Products will be automatically added to your Shopify store with:

o      Title

o      Variants (size/color)

o      Images

o      Price based on your pricing rules

If the price seems high (e.g., $20), and your current pricing multiplier is 4x (making it $80), you may want to adjust to 3x for a more market-friendly retail price.

 Adjust Pricing Rules for Higher-Cost Products

How to Do It:

1.     Go to Shopify Dashboard

2.     Click Apps → Open DSers

3.     Go to Settings → Pricing Rules

4.     Change multiplier from 4x to 3x

Example:

•       AliExpress Price: $20

•       New Selling Price: $60 (instead of $80)

•       Looks more reasonable, especially for fashion.

Click Save to update pricing rules across future imports.

 Final Thoughts: Be Strategic with Suppliers and Pricing

•       Use pricing psychology (e.g., $39.99 instead of $40)

•       Always enable shipping tracking

•       Choose winning suppliers with great branding and media

•       Adjust your markup depending on the product type (3x–4x is a safe range)

•       Target the Big Four markets for best results

 What’s Next

You're now ready to:

•       Import your first set of products

•       Build collections

•       Design your homepage

•       Set up payment gateways

•       Prepare for marketing