How to Customize Your Dropshipping Store with CJ Dropshipping and WordPress (2025 Guide)

Learn how to professionally import products, apply discounts, and design your CJ Dropshipping store with WordPress and Elementor. Step-by-step visuals included!

Step-by-Step Guide to Customizing Your CJ Dropshipping Store with WordPress

Creating a professional dropshipping store isn’t just about importing products it’s about delivering a seamless shopping experience. In this guide, you'll learn how to configure your product pricing, organize categories, and use Elementor to design a stunning homepage for your WordPress dropshipping store integrated with CJ Dropshipping.

Previewing the Product Page

Once a product is imported from CJ Dropshipping, you can preview how it appears in your store. You’ll see:

• Product variations (e.g., color options)

• Selling price

• Product descriptions and customer reviews

Next, we remove the “Free Shipping” note and optimize the product pricing for conversions.

How to Apply a Discount to a Product

1. Navigate to Variations under the product page in WordPress.

2. Click on the first variation (e.g., White).

3. Change the regular price to $54.95.

4. Set the sale price to $28.94.

5. Repeat for all other variations.

6. Click Update.

7. Use Preview Changes to confirm the discount appears.

This strategy helps display a markdown, making your product more appealing and increasing the perceived value.

 Adding More Products from CJ Dropshipping

Let’s import another item, this time from the Pet Supplies category:

• Click List on your chosen product.

• Assign it to the appropriate category (e.g., Pet Supplies).

• Tip: Choose only essential variations (colors only)—avoid overloading your customers with too many choices.
For example:

• Product cost: $1.15

• Selling price: $13.95 (set individually for each variation)

Stick with simplicity to drive higher conversion rates.

Product Description, Images & Reviews

•  Leave the images and description as-is CJ provides optimized content.

• Select only 4-star and 5-star reviews, especially those with images, to boost customer trust.

• Click “Listed Now” to add the product to your store and make it live.

Go to WordPress > All Products and preview the changes. The new product, complete with color options, images, and reviews, will be live.

Organizing Your Store by Categories

Before importing more items:

1.Create a list of broad product categories.

2. Go to WordPress > Products > Categories.

3. Add each one manually.

This organization helps customers navigate easily and improves your store’s SEO.

Designing Your Store Homepage with Elementor

Once products are imported and categorized, it’s time to design your storefront.

Step 1: Adjust the Header

•  Go to WordPress > Pages > Home.

•  Click on the Astra settings icon.

•  Disable the Transparent Header under Advanced Settings.

•  Click Save.

Step 2: Customize the Main Banner

• Click Edit with Elementor.

• Select the banner section (six-dot icon).

• In the Style tab, upload a new background from Pexels.com.

o Recommended keyword: “Shopping” (choose horizontal orientation)

•  Apply a black overlay with 0.5 opacity for better contrast.

Step 3: Add Catchy Slogan & Subheading

• Update the main heading with something like:

“Favorite Brands & Hottest Trends”

• Subheading:

“Exclusive discounts on all products”

Remove the extra button and publish your changes.

Step 4: Tweak Image Positioning

If the banner image crops oddly, go to Style > Position and set it to Top Center.

Adding Product Collections on Homepage

1.Delete unwanted sections using the X icon.

2.Click + to create a new Flexbox section with two columns.

3.Duplicate columns until you have one for each category (e.g., six).

4.In each column:

o Drag in an Image element.

o Add a Heading element (e.g., Kitchen & Dining).

o Align the heading to the center and set the font size to 28px.

5.Find appropriate images on Pexels and upload them for each collection.

This layout gives users a visually engaging way to explore your store’s offerings.

Final Thoughts

Your dropshipping store is now stocked with products, organized by categories, and beautifully designed using Elementor. Continue adding products, adjusting pricing strategies, and fine-tuning the design based on customer feedback.